Optima Group

Websites Content Branding

"Jellyfish Livewire’s transformation of our web presence and social media has without doubt positioned Optima Group as the market thought leader in our industry. Graham and his team quickly understood our business and what was required to effect change and produced an extremely impressive plan that exceeded our expectations. In doing so, Jellyfish Livewire not only transformed our business but also the industry sector as a whole." - Keith Hammond - CEO, Optima Group

About this project

Optima Group is a leading provider of explosive threat mitigation, offering expertise in safeguarding people, communities, and organisations from explosive threats worldwide.

Optima Group sought to enhance their brand presence and reach a wider audience within their specialised industry. ​​​​​​When they asked us for a brand review, a new website, and a content strategy, we jumped at the opportunity to explore this niche area. 

After conducting thorough research to understand the complexities of the explosive threat mitigation market, we developed customised messaging and content strategies to engage our unique audience.

The Results

  • Enhanced Brand Visibility: The new brand identity and website have significantly increased Optima Group's visibility within the industry.
  • Increased Engagement: The engaging content has attracted a wider audience and generated more interest in Optima Group's services. 
  • Improved Lead Generation: The website's user-friendly design and clear calls to action have led to an increase in qualified leads by 97%
  • Strengthened Brand Reputation: Optima Group's new brand positioning has solidified their reputation as a leading provider of explosive threat mitigation solutions.

Key Features of the Platform

  • Clear and Informative Content: The website has organised content that effectively engages users and informs them of Optima Group's extensive expertise and offerings.
  • Engaging Visuals: High-quality images and videos display the company's work and the impact of their solutions, boosting the average user session by 18%.
  • User-Friendly Interface: The website is designed for easy navigation, allowing visitors to quickly and efficiently find the necessary information.
  • Strong Call-to-Actions: Clear and compelling prompts encourage visitors to take the next step of their sales funnel, whether it's reaching out for services or learning more about their solutions.

We helped Optima Group achieve their marketing goals and drive business success through research, strategic planning, and expert execution. Additionally, we delivered a new brand, sub-brands, brand guidelines, and websites.

As a result, Optima also entrusted us with developing their content strategy, including creating engaging videos and assets for their website and social channels.