Livewire: a digital marketing agency

Livewire 25 January

Digital marketing has established itself as a 21st-century necessity for business. Having a digital space to promote your brand is no longer optional – it's imperative. 

But with a smorgasbord of marketing channels and strategies bombarding you from every angle, navigating the labyrinthine world of online promotion can feel as daunting as scaling Mount Everest in flip-flops. Fear not, that's where Livewire Marketing, a UK digital marketing agency in Hampshire, come in. We are ready to create strategies and campaigns to get you to the summit of digital success.

So, what is it that we do?
 

Data-driven decisions

We don't operate on hunches. Although gut-feelings have their place, we like to back it up with data. This data is collected from several sources and analysed to gain information on where your target audience is and how best to reach them. Through meticulously tracking your progress and fine-tuning your campaigns, we ensure laser-sharp focus on optimal results.
 

Customer service is at our core

At Livewire, we understand that your objectives aren't just business goals; they're personal missions. We take the time to understand your unique needs and aspirations. We specialise in crafting bespoke solutions for our clients that take you towards your next goals.

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So, how do we do it?

  • Website design & development: We create bespoke websites from the ground up, focusing on UX design to promote customer experience and conversions. Our focus is not only on aesthetically pleasing websites but also on easy user flow to draw in potential customers using custom coding.

  • SEO alchemy: Through website audits and deep dive analytics, we create SEO plans to elevate a website's ranking in search engine results pages (SERPs). Our focus is always to keep it human. AI is an amazing tool, but remember, these are computer-generated results, they are not your customers. Although we may use AI to support our work, we never lose focus on making a real experience for our (and your) customers.

  • Content marketing captivation: Our content writing experts craft compelling content that has proven rates of engagement with audiences, developing narratives that captivate and convert. Worried your business is too niche? Our experts have written for industries from specialist electrical equipment to anti-explosive technology to HR management to football and everything in between. We become experts in you and your product or service.

  • Social media management: At Livewire we take the time to learn how each social media channel will best serve your brand to foster your own community, building trust and brand loyalty that translates into increased sales. 

  • Email marketing: Within our skilled team at Livewire, we are fortunate to have the email marketing whisperer. A specialist in crafting email campaigns that create communities and turn leads into loyal customers, keeping your brand at the forefront of their minds. Check out our client AFC Totton's results.

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Website Design & Development 

All our web designs are built from the ground up, whether that’s a landing page or a full website. We believe that every business is unique, and your website should reflect that. We take our time to get to know you and your business inside and out. 

We conduct comprehensive, in-depth research into your business structure, buyer journey, and what makes your business one of a kind. This allows us to create designs bespoke to your business needs in a way that allows you to best connect with your customers and how you want to grow. 
 

Websites to use and grow with you

So you have a new shiny website, but how do you use it? Website support shouldn’t end with the final handover. We believe businesses should be able to use their website independently of us, with updated content and minor changes. There is nothing more frustrating than putting together a brief, producing a PO number, and then waiting for someone else to make changes to your website. It can quickly get expensive. 

Your website should not only reflect your brand and offering but should also be designed around your customers in order to drive business growth.

Our support and services do not end at the handover. We train our customers on how to use their content management system (CMS), make copy changes to their website and add the correct sized images. 
 

Branding 

Business branding and brand awareness are one of the main factors influencing customers' interaction with a brand and the online opportunities to contact, engage and convert customers on an ongoing basis.

Brand awareness is an ongoing project rather than a first-past-the-post race. 

Your website's branding, design style and tone of voice will highlight to your audience who you are and what you do.

A great brand can really help you stand out to your customers amongst your competitors and build relationships.

We specialise in striking the right balance of visual aesthetics, key design principles, core values and company vision/message. Our in-house design team take these factors into account to develop your logo, branding guidelines and strategy.

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Digital Marketing

The right digital marketing strategy can help you develop long-lasting, meaningful relationships with your clients. Your strategy can also drive new prospective customers to your site.

All digital marketing plans should be engaging and relevant to grab the attention of potential customers and persuade them to purchase from you. We cover all areas of digital marketing: 

Content writing 

We put in the research to determine the needs and interests of potential customers and write engaging content in a tone of voice that represents your brand and best speaks to the customer and their expectations.

Content marketing covers web copy, blog writing and SEO reach.

Email marketing

This form of marketing has gained an unfair reputation for being ‘annoying’ or driving low results. The hard truth is that these people are not using email marketing properly. It’s still one of the most effective marketing channels, giving the best return on investment. Our expert team have years of experience building email marketing strategies from the ground up to nurture customer relations and, most importantly, increase profits. 

Social media

The use of social media platforms as part of a marketing scheme to build a brand voice/image and increase traffic and conversions is now an industry standard. However, B2B social media marketing is often overlooked as it is seen as too difficult or not good for results. The key to B2B social media marketing is knowing how to use each platform to your business advantage. Luckily for us, our experts do. Read about some of our previous case studies.

So, are you ready to ditch the flip-flops and take a sure-footed step on your marketing journey? Contact us for a free consultation today, and watch your online presence reach new heights!